Services & fees · Plainview, NY
Not a link package — a campaign, priced by the story.
Every Drayton Mews commission is built around one piece of original research and the handful of reporters who would genuinely want it. You choose the size of the story; we look after the data, the writing, the pitching and a record of every link it earns.
Fees are fixed before anything begins and invoiced in two halves — the first at kickoff, the second on the morning your story goes to press. If you’re unsure which size suits, say so in your brief and we’ll recommend one, including when the honest answer is the smallest.
The menu, at a glancePer campaign
- 01The Single StoryOne finding from data you hold · about 6 weeks$640
- 02The Data StudySurvey or bespoke pull, two angles · about 8 weeks$1,085
- 03The Flagship ReportBuyer panel, three angles, exclusive · about 10 weeks$1,480
- 04Re-angle & re-pitchAn older study given a second life$600
- 05Story onlyWe write it; your team pitches itFrom $600
Half at kickoff, half the morning the story goes to press. Nothing recurring, nothing to cancel.
01 — Side by side
Three sizes of story, line by line
The difference between them is mostly the research: how much data we gather, how many angles it can carry, and how many desks will want it. Choose by the story you’d like told rather than a link count you’d like to hit — we’ll steer you if a smaller campaign would serve you just as well.
| What’s included | The Single Story$640About 6 weeks |
Our usual starting point The Data Study$1,085About 8 weeks |
The Flagship Report$1,480About 10 weeks |
|---|---|---|---|
| Fee & length | $640 · about 6 weeks | $1,085 · about 8 weeks | $1,480 · about 10 weeks |
| Where the data comes from | Anonymised product or order data you already hold | A survey or bespoke data pull, designed with you | A panel survey of up to 1,000 of your buyers |
| Story angles | One | Two — one trade, one consumer or business | Three, each with its own desk list |
| Named reporters on the desk list | Up to 40 | Up to 70 | Up to 110 |
| Methodology note | Plain-English, published | Plain-English, plus raw tables | Full method and questionnaire |
| Charts | One chart | Two charts | A chart pack designed for reporters to republish |
| Regional cuts for local desks | Add for $135 | Included | Included |
| Landing-page brief | Not included | Included | Included |
| Embargoed exclusive | On request | On request | Arranged with one outlet |
| Spokesperson prep | Add for $190 | Add for $190 | A 60-minute session |
| Pitching & follow-up | Four weeks | Five weeks | Six weeks |
| Coverage sheet | Live, link by link | Live, link by link | Live, link by link, with a closing summary |
| If it doesn’t land | We re-angle and re-pitch at no extra fee | We re-angle and re-pitch at no extra fee | We re-angle and re-pitch at no extra fee |
| Next step | Start with one story | Brief us on a study | Plan a flagship |
Can’t decide between two? Tell us both in the brief — we’ll explain which one your story needs, and why.
02 — The calendar
Every week of a Data Study, on one page
So your team can plan around it before we begin. The outlined rows are the only moments we’ll need you — rarely more than an hour or two each — and everything else is ours to carry.
Skips the survey build — research runs in week one, and pitching closes after four weeks, around week six.
As shown above. Press day usually falls on a Tuesday or Wednesday morning, when desks are planning the week.
Adds a two-week panel survey at the start and an exclusive window before the wider pitch — about ten weeks in all.
03 — Smaller commissions
Smaller jobs, and the work we turn down
Not every brand needs a full campaign. These are the shorter pieces of work we take on most often, each at a fixed fee — and, opposite, the requests we’ll gently redirect.
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Re-angle & re-pitch
$600A study you ran last year — or one another agency left on the shelf — read afresh for a finding that still holds, rewritten with a new headline and pitched to a new desk list for four weeks.
Includes a method check. If the data won’t stand up to a reporter’s questions, we’ll tell you before you pay the second half.
Ask about a re-pitch -
Story only
From $600For brands with their own PR people: we find the finding, write the story and the methodology note, design the charts, and hand over a desk list with angle notes. Your team does the pitching.
$600 from data you hold; $940 when we field a survey for you.
Commission a story -
Regional cuts
+$135The same finding broken down by state or metro area, with a short write-up for each, so local business desks and Long Island papers have a reason to run it too.
An add-on for the Single Story; already part of the Data Study and Flagship.
Add to a Single Story -
Spokesperson prep
+$190A 60-minute session before press day: the three questions reporters will ask, the numbers to know by heart, and how to say “I’d rather not speculate” graciously.
An add-on for the Single Story and Data Study; included in the Flagship.
Book a prep session
04 — The brief
Send a brief — three angles come back, free
Choose a campaign below or leave it to us. Within two working days you’ll have three story angles we believe a reporter would run, the campaign that fits them, and the fee in writing.
- We read your site and any coverage you’ve had
- We check which desks are writing about your space this month
- You receive three angles and an honest recommendation
Rather talk it through? (516) 728-5723, Mon–Fri 10am–5:30pm, or info@draytonmews.com.
05 — The news year
Twelve months of hooks, by desk
Reporters plan features weeks ahead, so we brief six to eight weeks before the moment a story is meant for. Here’s the rhythm we plan SaaS and e-commerce campaigns around — find your month, then count back two.
January
01- SaaS desks
- New budgets, tool consolidation, “what teams cut first”
- E-commerce desks
- Returns season and resolution spending
February
02- SaaS desks
- Hiring plans and how teams actually work
- E-commerce desks
- Valentine’s gifting, tax-refund spending
March
03- SaaS desks
- Q1 benchmarks and end-of-quarter buying
- E-commerce desks
- Spring refresh — home, wardrobe, garden
April
04- SaaS desks
- Tax-season workloads for finance teams
- E-commerce desks
- Easter baskets and outdoor buying
May
05- SaaS desks
- Mid-year planning, graduates joining the workforce
- E-commerce desks
- Mother’s Day and Memorial Day sales
June
06- SaaS desks
- Half-year roundups and pricing changes
- E-commerce desks
- Father’s Day and wedding season
July
07- SaaS desks
- Summer slowdowns and out-of-office habits
- E-commerce desks
- Midsummer sale events, travel buying
August
08- SaaS desks
- Next year’s planning cycle begins
- E-commerce desks
- Back-to-school lists and spending
September
09- SaaS desks
- Conference season and Q4 pipeline
- E-commerce desks
- Early holiday shoppers and fall trends
- This month
October
10- SaaS desks
- Budget approvals for the year ahead
- E-commerce desks
- Gift-guide deadlines — most close well before Thanksgiving
November
11- SaaS desks
- Year-in-review drafts start filling up
- E-commerce desks
- Black Friday and Cyber Monday behaviour
December
12- SaaS desks
- Predictions pieces and trend outlooks
- E-commerce desks
- Last shipping days and the returns rush
It’s mid-October: a brief sent this week is written for January’s budget and returns stories. We’ll hold a press day for you.
Reserve a January press day